Hiya everyone. Just before I get into this post, I thought I’d mention that I recently started a Youtube channel! I upload every Sunday (and maybe have some surprise videos as and when) so chances are, you’ve missed a cheeky upload! Please go and subscribe and show me love because it’s scary business!
Blogging has been around for decades – LITERALLY decades. If you thought you were new to the game, let me tell you that there are people who have been blogging for over 20 years. However, it’s fair to say that someone who embraces blogging as an activity or even a side hustle today will not have the same experience than someone who started in 1998. For a start, the major difference is social media. Nowadays, you can make the most of social media platforms. A favourite for lifestyle, travel and beauty bloggers (like me! Not beauty.. just lifestyle hahha!) is Instagram, which lets you share snaps of your day-to-day life as well as short videos so that you can keep your readers engaged.
Except that Instagram is a crowded platform where it can be challenging to get noticed. You will be one of many, and, unless you actively manage your digital presence professionally, you may not manage to become a sensation. An Insta-sensation, admittedly, tends to be a term used to describe profiles that make a buzz overnight. While you may not be able to reach to fame rapidly, providing a lively and interactive source of information that appeals to your audience is sensational too! There’s no need to go big to become a respected blogger in your niche.
#1 – plan your posts around exciting times
Of course, your audience wants to see your real life. The more your posts appear planned and photo-shopped; the least people are likely to follow you. However, it doesn’t mean you shouldn’t be putting exciting visuals. Lifestyle and travel bloggers can make the most of the platforms by sharing their excursions and events. If you’re booking a holiday abroad, try to schedule a tour too. Civitavecchia tours are a good website if you’re heading to Italy, for instance – so that you can share inspiring images and add some background info to each one. You can also document the whole journey, including your flight and hotel both for travel and events.
#2 – decide on your Insta personality
Brands and companies use Instagram as a way to create a visual personality. As a blogger, your digital presence is your brand. Consequently, you can learn inspiring lessons by following your favourite brands online. The colour scheme is especially important for visitors who want to check your profile as it creates a full portrait of who you are. Most followers expect homogeneity in your scheme. You can add playful posts through your layout, such as creating an image out of multiple photos.
#3 – learn the rules of the honest Instagramer (is that a word?)
Last, but not least, while it might be tempting to buy your followers to appear more popular, you’ll find that organic growth is more rewarding. People who enjoy your Insta feed expect a real person to engage with the audience at the other end. So, get talking, reply to comment and like some of their posts too. You’ll gain loyal friends instead of anonymous followers. Additionally, using the most relevant #hashtags can ensure you’re targeting the best audience for you.
Will you grow big overnight? That’s a huge question people ask and ultimately want a answer different from reality. It’s unlikely that you’ll grow THAT much over night. But your Instagram profile will grow more substantial and popular over time if you follow these tips. After all, isn’t it sensational to reach stability and long-term existence in the digital sphere?